The Timber Yard venue in Port Melbourne hosted the Melbourne Fashion Festival final night to a sold-out 1,600-person crowd.
Flare Creative was engaged to develop potential partnerships to bring the official after-party to life. Longstanding and trusted partners Zagame Automotive and Alfa Romeo fitted the bill perfectly.
The Timber Yard hosted the MFF after-party to much hype. Flare Creative's partners achieved great things for all parties, providing access to key demographic audiences and putting customers in luxury cars.
What's more, the event led to aspirational content used across the dealership network in a way that resonates with the local market.
The Flare Creative Partnership & Events team negotiated and produced a scintillating experience that maximised key stakeholder goals. The end result was a fruitful partnership between MFF, The Timber Yard, Zagame, and Alfa Romeo.